Campaign idea: Mohamed started over as a barista
Mohamed left prison to rebuild his life as a cafe barista, saving up to start his own food truck business.
This story
Mohamed grew up in London and was excluded from school at 15 before spending time in prison. After his release, he connected with a mentor and secured a job front of house at a cafe. He now works as a barista while saving up his earnings to launch a food truck business.
What your brand could do
Kit out Mohamed's food truck and provide the supplies he needs for opening day.
Where it happens
London
The charity
- Charity: The Switchback Initiative
- Registration number: 1125100
- Based in: London