Campaign idea: Mike stepped up as green champion
Mike has lived in his Newhaven care home for years, but becoming its Green Champion gave him a whole new purpose.
This story
Mike lives in a care home in Newhaven, where he began attending regional forums to help shape decisions about daily life. He soon took on the role of his home's first Green Champion, checking the recycling bins and looking for practical ways to cut paper use and waste. Taking on the responsibility has brought him closer to his housemates and made him happier.
What your brand could do
Supply the recycling stations and tools for the whole home to back Mike in his role as Green Champion.
Where it happens
Newhaven
The charity
- Charity: Fitzroy Support
- Registration number: 1011290
- Based in: Petersfield, England