Campaign idea: Michelle is running a half marathon
Hospice matron Michelle hated running, but in her mid-50s she began training for a half marathon to support her patients.
This story
Michelle has spent decades working in palliative care, from establishing home healthcare services in Saudi Arabia to overseeing inpatient wards at a hospice. Looking to improve her own health in her mid-50s, she took up running despite hating it, gradually building up from park runs to five kilometres. She is now preparing for a half marathon to help fund hospice beds and patient services, having reached seven miles in training.
What your brand could do
Power Michelle's whole half marathon, from her final training runs to a finish-line celebration for everyone who backed her.
Where it happens
Leicester
The charity
- Charity: Leicestershire & Rutland Organisation For The Relief Of Suffering Limited
- Registration number: 506120
- Based in: Leicestershire & Rutland