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Campaign idea: Michael fought for his diagnosis

Michael spent sixty years feeling different. When doctors diagnosed an attention and hyperactivity condition, they took it back the next day.

This story

After having a stroke during lockdown, Michael was told his memory issues might be linked to an attention and hyperactivity condition. A psychiatrist diagnosed him and prescribed medication, only to call him back the next day to reverse the diagnosis. Michael challenged the decision and used the Right to Choose system to secure an independent assessment, which confirmed he has the condition.

What your brand could do

Host the sit-down conversation in a comfortable space. Cover Michael's travel so he can share his story in person.

The charity

https://www.helpandcare.org.uk/

Reserve this story

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