Campaign idea: Maxine is fighting food allergies
After losing her daughter Jess to anaphylaxis, Maxine is fundraising to help eradicate food allergies.
This story
In May 2021, Maxine's family lost her twenty-year-old daughter Jess to anaphylaxis. She began fundraising for Natasha's Foundation to support research aimed at eradicating food allergies and preventing further deaths. As an ambassador for the foundation, she continues to raise awareness and funds in memory of Jess.
What your brand could do
Provide a welcoming space for Maxine to share Jess's story. Cover her travel for the day.
The charity
- Charity: The Natasha Allergy Research Foundation
- Registration number: 1181098
- Based in: London, England