Campaign idea: Maxine is building her own life again
After twenty years of solely caring for her daughter Lottie, Maxine is building her own life again.
This story
Maxine spent twenty years caring for her daughter Lottie, who has Down syndrome, giving up her career to look after her. After moving to Worthing and experiencing financial strain, Maxine returned to work and arranged personal assistants for Lottie through direct payments. Lottie now enjoys independent outings like cinema trips and swimming, while Maxine is applying for jobs and setting up a business.
What your brand could do
Supply the tech and equipment Maxine needs to get her new business off the ground.
Where it happens
Worthing
The charity
- Charity: Independent Lives (Disability)
- Registration number: 1153815
- Based in: Worthing, England