Campaign idea: Matthew grew an award-winning garden
Matthew turned a derelict yard into an award-winning vegetable patch to support his recovery from alcohol addiction.
This story
While recovering from an alcohol addiction, Matthew learned how to grow vegetables by watching online tutorials. He turned a derelict yard into a productive garden that supplies fresh produce to a local food bank and community cafe. After winning prizes for his chillies and sweetcorn at an agricultural show, he is now clearing and planting a new allotment space.
What your brand could do
Kit out Matthew with the tools and equipment to clear and plant his new allotment plot for the season ahead.
Where it happens
Keighley
The charity
- Charity: The Salvation Army
- Registration number: 214779
- Based in: London, England