Campaign idea: Matthew earned his lorry licence
After years of addiction and rough sleeping, Matthew rebuilt his life, passed his lorry driving test and started a new career.
This story
After years of drug addiction, Matthew lost his home and spent two years sleeping rough. He got clean through a rehabilitation programme and later moved into supported accommodation in Coventry, where he drove furniture delivery vans. With help from a training fund, he earned his heavy goods vehicle licence and secured a driving job with a quarry company.
What your brand could do
Kit Matthew out with all the gear and workwear he needs for his new career on the road.
Where it happens
Coventry
The charity
- Charity: Emmaus Greenwich
- Registration number: 1064472
- Based in: London