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Campaign idea: Mark gives pupils brand-new coats

Mark helps a child arriving at school cold and wet choose a brand-new coat of their own.

This story

A school identifies a pupil turning up cold and wet whose family cannot afford warm clothing. The child and their parents choose a brand-new high street coat so they have something of their own that they feel proud to wear. Mark founded the project in 2020 after hearing that local pupils were coming to school without coats or shoes.

What your brand could do

Provide brand-new coats for a whole group of schoolchildren. Help Mark prepare the next round for local schools.

Where it happens

Birmingham

The charity

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