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Campaign idea: Marius is running the London Marathon

After watching his close friend Carl survive a liver transplant, Marius is preparing to run his first London Marathon.

This story

In 2019, Marius's close friend Carl was diagnosed with a rare liver disease that forced him to leave work and wait for an organ donor. After two false alarms, Carl received a transplant in March 2026 and returned home to rebuild his strength. Marius is now taking on the 2027 London Marathon to raise funds for liver disease research.

What your brand could do

Kit Marius out for his first marathon, from every training run to the finish line. Turn up to cheer him on through London.

Where it happens

London

The charity

https://www.liver-research.org.uk/

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