Campaign idea: Marion found her way back
A heart attack stopped Marion in her tracks. Her allotment helped her find her way back.
This story
After a heart attack, Marion used her allotment as a practical route back to movement, confidence and normality.
What your brand could do
Equip Marion's allotment with the tools, gear and supplies she needs to keep up the routine that rebuilt her confidence.
Where it happens
Luton
The charity
- Charity: British Heart Foundation
- Registration number: 225971
- Based in: London