Campaign idea: Margery finally got her diagnosis
Margery was dismissed as a fussy eater for decades before receiving a coeliac disease diagnosis in her late fifties.
This story
As a child, a doctor suggested coeliac disease, but another physician later dismissed Margery's symptoms as fussy eating. Decades of stomach ulcers, irritable bowel syndrome misdiagnoses and early retirement followed until tests confirmed the condition in her late fifties. A gluten-free diet brought relief, and she has now supported the charity for 27 years while encouraging relatives to get tested.
What your brand could do
Provide the kitchen equipment and gluten-free ingredients for Margery's bake, from prep to tasting the final dessert.
The charity
- Charity: Coeliac Uk
- Registration number: 1048167
- Based in: High Wycombe, England