Campaign idea: Magdalene returned to her pottery
A severe illness threatened Magdalene's dexterity. Returning to her pottery studio became her lifeline to healing.
This story
Magdalene spent months in hospital battling a serious illness that left her motor functions threatened. Even as she recovered, lingering damage compromised her finger sensitivity and dexterity, the essential tools of her ceramics practice. Returning to making clay vessels became vital spiritual sustenance that helped carry her through her physical recovery.
What your brand could do
Equip Magdalene's pottery studio with the materials and tools she needs to rebuild her ceramics practice.
Where it happens
UK
The charity
- Charity: Crafts Council
- Registration number: 280956
- Based in: London, England