Campaign idea: Maddie is running the London Marathon
After growing up around her dad's alcohol addiction, Maddie is running the London Marathon to challenge stigma.
This story
Growing up, Maddie and her siblings faced constant uncertainty and hospital visits as their dad struggled with alcohol addiction. He developed serious health conditions and died in November 2021. Maddie now works for Phoenix Futures and is preparing to run the 2027 London Marathon to help others access support without shame.
What your brand could do
Power Maddie through her entire marathon journey, from early training runs to the finish line in London.
Where it happens
UK
The charity
- Charity: Phoenix House
- Registration number: 284880
- Based in: London, England