Campaign idea: Macca is moving into a shared house
After years on the streets and losing his flat in lockdown, Macca is preparing to move into a shared house.
This story
After leaving prison in 2003, Macca experienced repeated periods of homelessness and sofa surfing across the UK before securing supported housing in Manchester. When lockdown travel rules left him stranded in Bristol, he lost his accommodation and ended up sleeping rough again in Liverpool. Staff from a homelessness charity helped connect him with supported community living, and he is now based in Salford preparing to move into a house share.
What your brand could do
Kit out Macca's new room with everything he needs to move in and settle into the shared house.
Where it happens
Salford
The charity
- Charity: Emmaus U.K.
- Registration number: 1064470
- Based in: Edgbaston, Birmingham,, England