Campaign idea: Lydia is studying at university
Lydia was sofa surfing out of black bin bags. Now she has her own flat and a place at university.
This story
After family difficulties left her sofa surfing with her belongings in bin bags, Lydia reached out to youth homelessness charity Roundabout. They helped her into a women-only hostel, where she stayed until she turned 18 and secured her own flat. She is now studying for a university degree, has rebuilt her relationship with her mother, and speaks to young people as a peer educator.
What your brand could do
Kit out Lydia's flat with everything she needs to make it a home and set her up for her university degree.
Where it happens
Sheffield
The charity
- Charity: Roundabout Limited
- Registration number: 1061313
- Based in: Sheffield, England