Campaign idea: Luke said yes to every adventure
A crash left Luke paralysed from the chest down. He rebuilt his life by saying yes to every adventure that came along.
This story
In 1996, while serving in the RAF, Luke survived a motorbike crash that left him paralysed from the chest down. With support from fellow service members, he rebuilt his life through adaptive sports, acting and volunteering. He went on to teach scuba diving in Egypt, complete long handcycle rides across Europe and compete at the Invictus Games.
What your brand could do
Kit Luke out for his handcycle ride around Aylesbury. Host a celebration at the finish line for everyone who supported his recovery.
Where it happens
Aylesbury
The charity
- Charity: The Royal Air Forces Association - Corporate Body
- Registration number: 226686
- Based in: Leicester, England