Campaign idea: Lucy saved her newborn son's life
When Lucy woke to find her newborn twin blue and not breathing, she stepped in with CPR and saved his life.
This story
In March 2023, weeks after giving birth to twins, Lucy was caring for newborn Sammie at home while his twin sister remained in hospital. Waking unexpectedly just after two in the morning, Lucy found Sammie cold, blue, and not breathing. She immediately started chest compressions and rescue breaths, saving his life. She is now sharing what happened so more parents and carers learn infant CPR.
What your brand could do
Host a workshop for parents and carers to learn infant CPR. Provide the training equipment for the day.
The charity
- Charity: Resuscitation Council (UK)
- Registration number: 1168914
- Based in: London, England