Campaign idea: Louise is running on her own terms
After a double mastectomy, Louise began running marathons topless to challenge perceptions around flat closure surgery.
This story
Louise was diagnosed with lobular breast cancer in 2022 while training for a marathon. She continued training through two mastectomies and radiotherapy, completing the race just six weeks after surgery. She later began running topless, setting a Guinness World Record and preparing for her seventh marathon.
What your brand could do
Cover Louise's travel and supplies for her seventh marathon, from training runs along the Tarka Trail to race day.
Where it happens
North Devon
The charity
- Charity: Children's Hospice South West
- Registration number: 1003314
- Based in: Barnstaple, England