Campaign idea: Louis rebuilt his confidence
Severely bullied in primary school, Louis felt worthless until a weekly mentor helped him rebuild his confidence.
This story
After enduring bullying and name-calling in his final year of primary school, Louis felt overwhelmed, anxious, and terrified of starting secondary school. He was paired with a coach named Wendy, meeting every Wednesday lunchtime for a year to talk through his emotions and learn ways to cope. With consistent support, his confidence grew, and he went on to join a school media club and audition for a national talent show.
What your brand could do
Provide the equipment and tech for Louis and his school media and journalism club.
Where it happens
Letchworth
The charity
- Charity: Transforming Lives For Good (Tlg) Ltd
- Registration number: 1074114
- Based in: Bradford, England