Campaign idea: Loki is heading back off-road
Loki lost his leg in 2018. An off-road wheelchair add-on is about to bring woodland adventures and family bike rides back.
This story
Loki lost his leg in 2018, and his family began joining activities with Whizz Kidz, from wheelchair skills workshops to outdoor adventure days. After two years on a waiting list, they reached the top for an electric assist add-on. The equipment will adapt Loki's everyday wheelchair for rough terrain, helping him explore independently with his friends.
What your brand could do
Kit out Loki and his family with outdoor gear for their first big woodland trail adventure.
Where it happens
UK
The charity
- Charity: Whizz-Kidz
- Registration number: 802872
- Based in: London, England