Campaign idea: Linda learned to ride a bike
Linda got on a bicycle for the first time at 69, determined to build her confidence on two wheels.
This story
Inspired by watching professional cycling, Linda first tried riding a bike at 69 with encouragement from her husband Paul. After taking adult cycling lessons in Newcastle and building her stamina on an indoor trainer, she joined a group ride in Newbiggin by the Sea. Despite taking a few tumbles along the way, she is continuing to build her skills as a leisure rider.
What your brand could do
Kit out Linda and Paul with cycling gear for their outdoor rides. Host a celebration stop when they finish their route together.
Where it happens
Newbiggin by the Sea
The charity
- Charity: Cyclists' Touring Club
- Registration number: 5026584