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Campaign idea: Lily is running her first marathon

Running started as a casual hobby for Lily. Now she is taking on 26.2 miles to support mental health services.

This story

Lily properly took up running three years ago as a halfhearted hobby, and it grew into a pillar in her life that brought friendship and confidence. It gave a regular boost to her mental health as she explored local parkruns and cross-country loops. Now she is preparing to run her first marathon at the Abingdon Marathon in aid of Oxfordshire Mind.

What your brand could do

Power Lily's whole marathon, from her training runs to a finish-line celebration at the Abingdon Marathon.

Where it happens

Abingdon

The charity

https://www.oxfordshiremind.org.uk/

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