Campaign idea: Lennox got back on his feet
After a broken neck left Lennox isolated and struggling to walk, moving into supported housing helped him regain his independence.
This story
A 2011 accident left Lennox with a broken neck and nerve damage in his knees that severely restricted his mobility. Living alone in a bungalow left him feeling cut off from the world, so he applied to move to a retirement village near his family. Regular gym sessions and support from staff helped him make significant progress with his balance and strength over eight years. He now lives independently, walks for rehabilitation, and volunteers at the gym twice a week.
What your brand could do
Supply the training kit and equipment for Lennox's rehabilitation routine and his volunteer sessions at the gym.
Where it happens
Birmingham
The charity
- Charity: The Extracare Charitable Trust
- Registration number: 327816
- Based in: Midlands, UK