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Campaign idea: Lee wrote a football story

After losing his friend Jack, Lee wrote a football story packed with wordplay to raise £100,000 in his memory.

This story

Lee spent 11 years as Jack's support worker, watching him grow into a close friend before Jack died of Duchenne muscular dystrophy at 28. Remembering an idea they shared to use every phrase featuring Jack's name, Lee wrote a cup final short story featuring 43 jack-related puns. He aims to sell 10,000 copies to raise £100,000 for Duchenne UK as he prepares a digital release.

Where it happens

Scotland

The charity

https://www.duchenneuk.org/

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