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Campaign idea: Lauren took on the London Marathon

Lauren traded sprinting spikes for 26.2 miles, taking on the London Marathon for the air ambulance team that tried to save her dad.

This story

Lauren was a 200-metre sprinter before securing a ballot spot in the London Marathon. On 17 March 2022, her dad suffered a cardiac arrest and died despite the efforts of the Dorset & Somerset Air Ambulance crew. She set out to run the 26.2 miles to help ensure the crew can reach other families in need.

What your brand could do

Power Lauren's whole marathon challenge, from her training kit to a finish-line celebration with the people who backed her.

The charity

https://www.dsairambulance.org.uk/

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