Campaign idea: Kulthum reconnected with her family
New to Sheffield and unable to afford internet, Kulthum was skipping essentials until free mobile data reconnected her with home.
This story
After moving to Sheffield with no internet, Kulthum was cut off from her family in Tanzania and had to choose between mobile data and food. A local organisation provided her with free data, lifting the financial strain and loneliness. She can now speak with loved ones, follow news from home, listen to podcasts, and dance to music in her room.
What your brand could do
Provide the tech and connectivity to keep Kulthum in touch with her family in Tanzania.
Where it happens
Sheffield
The charity
- Charity: Good Things Foundation
- Registration number: 1165209
- Based in: Sheffield, England