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Campaign idea: Kristen turned to a community pantry

Kristen works hard to provide for her daughter, but balancing bills left her struggling to afford basic essentials.

This story

Kristen was working hard to support her daughter, but she struggled to balance bills and afford basics like school uniforms throughout the year. She started visiting a local community pantry, where an affordable donation allows her to pick up meals, fruit, vegetables, toiletries, and pet supplies. She now visits weekly, finding regular support alongside lunch, quizzes, and bingo with others facing similar struggles.

What your brand could do

Kit out Kristen's daughter with school uniforms for the whole year. Supply the food and refreshments for the pantry's weekly community lunch.

The charity

https://www.salvationarmy.org.uk/

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