Campaign idea: Kris joined a new herd at Chester Zoo
Kris left his safari park home for Chester Zoo, tasked with helping save his endangered species from extinction.
This story
Three-year-old northern giraffe Kris moved from West Midlands Safari Park to Chester Zoo to join a resident herd. Matched on genetics, age and temperament, he joined five new housemates, including four older and taller females. His arrival is part of a conservation breeding programme to protect northern giraffes, whose wild numbers have dropped below 7,000.
What your brand could do
Provide habitat equipment to help Kris settle in. Supply food for the whole herd as they get to know each other.
Where it happens
Chester
The charity
- Charity: The North Of England Zoological Society
- Registration number: 306077
- Based in: Chester