Campaign idea: Kitty's family found joy in play
During serious kidney illness, play became the thing holding Kitty’s family together.
This story
Debbi describes play as the glue holding the family together during Kitty’s serious kidney illness.
What your brand could do
Provide the tech to build Kitty's play world. Host a play day where she can share the game with other children.
Where it happens
UK
The charity
- Charity: Starlight Children's Foundation
- Registration number: 296058
- Based in: London, England