Campaign idea: Keith turns his home into a light show
After seeing the care his boss received, Keith turned his home into an elaborate musical Christmas light show to fundraise.
This story
In 2007, Keith visited his managing director David at a hospice in Basingstoke and was moved by the peaceful care he received. He began organising charity fishing matches and later expanded his family Christmas lights into a massive musical display across multiple roofs. Powered by 64 extension leads, his December shows and fishing events had raised over £63,000 by January 2024.
What your brand could do
Provide the tech and lighting equipment to power Keith's entire musical display for the December shows.
Where it happens
Basingstoke
The charity
- Charity: St Michael's Hospice(North Hampshire)
- Registration number: 1002856
- Based in: Basingstoke, England