Campaign idea: Kathy rebuilt her confidence after a fall
A fall changed Kathy’s body. She rebuilt herself as a Team GB para-dancer.
This story
After a fall and further surgical damage, Kathy became a power-chair user with limited arm movement and no sensation below her injury. She rebuilt an athletic identity and now represents Team GB in para-dance.
What your brand could do
Back Kathy all the way to her next performance, from training studio space right through to the stage.
Where it happens
Exmoor
The charity
- Charity: The Back-Up Trust
- Registration number: 1072216
- Based in: London, England