Campaign idea: Katherine is racing for Cressida
Katherine lost her training partner Cressida to cancer. Now she is taking on a Hyrox challenge in her memory.
This story
Katherine and Cressida were close friends and competitive training partners who entered sporting events together. After Cressida died of cancer in April, Katherine teamed up with friend Natalie to train at FitClub Redditch. They are now preparing to take part in the Birmingham Hyrox Doubles in Cressida's memory.
What your brand could do
Kit out Katherine and Natalie for their Birmingham Hyrox Doubles challenge, from training through to race day.
Where it happens
Redditch
The charity
- Charity: Cancer Research UK
- Registration number: 1089464
- Based in: London, England