Campaign idea: Justin is paddleboarding for 24 hours
Justin has tackled extreme endurance challenges for decades. Now he is preparing to spend 24 hours on a paddleboard.
This story
Justin is a retired firefighter and ultramarathon runner who has taken on endurance challenges since 1997, including running 1,000 miles unsupported down the east coast of America. After watching doctors and nurses care for a family member at a hospital in Leeds, he decided to give back. He is planning to paddleboard continuously for 24 hours in South Bay.
What your brand could do
Kit out Justin for his 24-hour paddleboard challenge and fuel him from his first lap to the finish line.
Where it happens
Scarborough
The charity
- Charity: Leeds Hospitals Charity
- Registration number: 5086986
- Based in: Leeds