Campaign idea: Joyce helps women break into fashion
Joyce built her own fashion career, and now she is teaching local women the skills to enter the industry.
This story
After studying textiles and building a career in fashion, Joyce noticed many women faced financial and confidence barriers to entering the industry. In 2018, she launched Alpha Female Academy to run workshops in sewing, pattern cutting, and fashion illustration. Profits from paid classes help subsidise training for women from low-income backgrounds so they can make a living from their work.
What your brand could do
Supply the sewing and pattern-cutting equipment for Joyce's workshops. Provide all the materials her students need to learn.
Where it happens
Barking
The charity
- Charity: The Foundation For Social Entrepreneurs
- Registration number: 1090393
- Based in: London, England