Campaign idea: Joy got online at 61
Joy could not send an email or look up discounts online. Now she has finished every topic on Learn My Way.
This story
At 61, Joy struggled with digital isolation in London, unable to email friends, fill in forms or access everyday services. She reached out to her local hub, Catbytes, and began working through basic computer and internet safety topics. She has now completed the full course, stays in touch with family online and books her own appointments.
What your brand could do
Provide the home tech setup so Joy can stay connected with family and explore everything she enjoys online.
Where it happens
London
The charity
- Charity: Good Things Foundation
- Registration number: 1165209
- Based in: Sheffield, England