Campaign idea: Josie got to be a kid
Josie spent much of childhood caring for her mum. A break gave her space to just be a kid.
This story
Josie cared for her mother, who has a long-term illness, and attended breaks at 13 and 14. Time away let her be a child, try activities and build confidence outside the caring role.
What your brand could do
Host a full day out for Josie to try an activity she has always wanted to do, covering everything from the travel to the experience.
Where it happens
Devon
The charity
- Charity: Go Beyond Charity
- Registration number: 1080953
- Based in: London, England