Campaign idea: Jordan found his voice on the canals
Jordan used to give one-word answers. Four years volunteering on the canals helped him find his voice.
This story
Jordan found it difficult to interact with people because of his Asperger syndrome and would only give one-word answers. After signing up at an open day in Burnley, he began volunteering along the canal, clearing towpaths, doing heavy lifting and learning to canoe. The role built his confidence to chat with visitors and talk with customers at his café job.
What your brand could do
Kit Jordan out with canoeing gear and workwear for his day volunteering along the canal in Burnley.
Where it happens
Burnley
The charity
- Charity: Canal & River Trust
- Registration number: 1146792
- Based in: Ellesmere Port