Campaign idea: Jordan is running for a cure
Jordan inherited the gene that took his mother's life. He is taking on endurance runs to help find a cure.
This story
Jordan was 15 when his mother, Geraldine, was diagnosed with frontotemporal dementia, which took her life in 2016. Testing revealed that Jordan and his brother, Cian, carry the same faulty gene and face developing the condition in their 40s. Jordan has since tackled endurance running challenges, including running the length of Britain, aiming to raise one million pounds for research.
What your brand could do
Kit out Jordan for his endurance running challenges. Fuel him from his training runs through to the finish line.
Where it happens
Redditch
The charity
- Charity: Alzheimer's Research Uk
- Registration number: 3964458
- Based in: Cambridge