Campaign idea: Jon launched tokens for rough sleepers
After losing his son Billy, Jon turned an idea they shared over a drink into a token scheme helping people on the street.
This story
Jon and his 20-year-old son Billy came up with the idea of a token to help rough sleepers when people are unsure about giving cash. After Billy died in a motorbike crash in Thailand, Jon quit his job and launched the Billy Chip in his memory. People can buy the tokens for two pounds and hand them out to be exchanged for hot food and drinks in cafes and bakeries across Bristol, Bath and London.
What your brand could do
Provide hot food and drinks across participating cafes to help Jon reach more people on the street.
Where it happens
Bristol
The charity
- Charity: Big Issue Trust
- Registration number: 1042514
- Based in: London, England