Campaign idea: Joella gave up alcohol for October
After losing Josh to suicide, Joella is taking on an alcohol-free October to protect her mental health and support bereaved families.
This story
Three years after Josh died by suicide, Joella set out to give up alcohol for the month of October. Having used the Somerset Suicide Bereavement Support Service herself, she wanted to raise awareness for people grieving after suicide while addressing her own unhealthy relationship with drinking. She is using the challenge to make positive changes for her own wellbeing and honour Josh.
What your brand could do
Supply Joella with alcohol-free drinks and nourishing food for the whole month. Host a celebration meal when October is done.
Where it happens
Somerset
The charity
- Charity: Mind In Somerset
- Registration number: 1109626
- Based in: Taunton