Campaign idea: Joeey matches daily call-outs in miles
After working with an air ambulance crew, Joeey is matching every daily emergency call-out in miles, waking up not knowing the distance.
This story
While working alongside an air ambulance critical care team during an NHS management training programme, Joeey saw firsthand how they help patients. To raise money for the service, Joeey decided to match each day's call-out tally with an equal number of miles throughout October. Because emergency numbers change daily, the required distance is unknown until each morning begins.
What your brand could do
Kit out Joeey for the entire challenge and fuel every unpredictable mile across the month.
The charity
- Charity: The Great North Air Ambulance Service
- Registration number: 1092204
- Based in: Cleveland, England