Campaign idea: Jodie speaks out on eating disorders
Branded a fussy eater for years, Jodie feared almost all food before rebuilding her life and finding her voice.
This story
From eighteen months old, Jodie experienced severe panic around food and could only manage a small number of safe items. After years without understanding or guidance, she discovered in her teens that she had an avoidant restrictive eating disorder. She has now lived independently for four years, lived abroad, and speaks out to help others facing the condition.
What your brand could do
Host a welcoming space for Jodie to share her story and help others understand restrictive eating disorders.
Where it happens
UK
The charity
- Charity: Beat (Formerly Eating Disorders Association)
- Registration number: 801343
- Based in: Norwich, England