Campaign idea: Joan pushed for accountability
Joan was an active outdoor youth worker until a contaminated blood transfusion derailed her health and forced her to rebuild her life.
This story
In 1991, Joan contracted hepatitis C from a blood transfusion during surgery, leaving her with chronic fatigue and forcing her to step back from leading mountain expeditions. In 2003, she endured an aggressive year-long drug trial that caused lasting physical harm and post-traumatic stress. She later became a core participant in the Infected Blood Inquiry to push for truth and accountability.
What your brand could do
Provide a comfortable, quiet space for Joan to sit down and share her years of campaigning.
Where it happens
UK
The charity
- Charity: The Hepatitis C Trust
- Registration number: 1104279
- Based in: London, England