Campaign idea: Jo returned to watercolours
Living with advanced cancer, Jo found comfort and distraction in hospice creative therapy sessions and painting at home.
This story
In February 2023, Jo was diagnosed with cancer, which later spread to her lungs and bones. After touring the hospice with her family to familiarise them with end of life care, she was encouraged to join the support hub. She has since attended support courses and creative therapy workshops, returning to watercolours and patchwork to help navigate the stress of her illness.
What your brand could do
Supply all the watercolour paints, paper and fabrics Jo needs to keep creating at home.
Where it happens
UK
The charity
- Charity: Havens Hospices
- Registration number: 1022119
- Based in: Southend