Campaign idea: Jo found independence with Barry
After a car accident left Jo paraplegic, assistance dog Barry helped her reclaim her independence.
This story
In 2006, Jo was crushed between two cars outside her children's school, leaving her paraplegic and living with chronic pain. After her first assistance dog died from lymphoma, she was partnered with a black Labrador named Barry in 2018. Barry assists her with daily tasks like opening doors and loading the washing machine, helping Jo live an active life as an ambassador for the charity.
What your brand could do
Kit out Jo and Barry with all the gear and supplies they need for their active days together.
Where it happens
Buckinghamshire
The charity
- Charity: Canine Partners For Independence
- Registration number: 803680
- Based in: Loughborough