Campaign idea: Jimena made sure no child missed out
Jimena set up a discreet sponsorship scheme so no child missed out on school events as living costs rose.
This story
Worried that rising living costs would exclude children from school celebrations, Jimena and fellow parents introduced an option on ticket slips for families to sponsor places. The scheme funded 48 places for a disco, and remaining funds were used during a Christmas fair so every child could visit stalls and take home prizes. The approach proved so successful that it became their standard model for all future events.
What your brand could do
Provide the prizes and supplies for upcoming school celebrations so every child can take part.
Where it happens
Clowne
The charity
- Charity: Parentkind
- Registration number: 1072833
- Based in: London, England