Campaign idea: Jim returned to paratriathlon
After losing his arm when he was hit by a lorry, Jim returned to international paratriathlon and his career fitting medical prosthetics.
This story
Jim was cycling when a lorry dragged him down the road, resulting in the traumatic amputation of his right arm and life-threatening organ damage. Following roadside surgery and six weeks in a coma, he had months of kidney dialysis before rebuilding his physical strength. Today, he has completed a marathon, placed third in the British Paratriathlon Championships, and returned to work as an NHS specialist fitting orthotics and prosthetics.
What your brand could do
Kit Jim out for his entire paratriathlon season, from his training runs through to race day.
Where it happens
London
The charity
- Charity: London's Air Ambulance Limited
- Registration number: 801013
- Based in: London