Campaign idea: Jill and Jack got their childhood back
Caring for their sister left Jill and Jack exhausted, until dedicated support helped them reclaim their childhood.
This story
After their 15-year-old sister experienced a catastrophic brain injury requiring round-the-clock care, Jill and Jack stepped in to help their parents at home. The responsibilities led to anxiety, fatigue and isolation from their peers. Weekly group sessions and activities gave them much-needed breaks, helping Jack become more outgoing and Jill express her feelings more openly.
What your brand could do
Host an afternoon of games, activities and food for Jill, Jack and their group at the local youth club.
Where it happens
Blackburn
The charity
- Charity: Child Action Northwest
- Registration number: 222533
- Based in: Blackburn