Campaign idea: Jenson reached leukaemia remission
After a leukaemia diagnosis turned four-year-old Jenson's life upside down, hospital play specialists helped him face treatment into remission.
This story
Four-year-old Jenson was diagnosed with leukaemia and began two and a half years of chemotherapy. Hospital play specialists used sticker body maps and breathing games to help him cope with injections and procedures as his physical appearance changed. He is now in remission and continuing treatment to keep the cancer away.
What your brand could do
Provide toys, games and activities to brighten every hospital visit as Jenson continues his treatment.
Where it happens
Bradford
The charity
- Charity: Leeds Hospitals Charity
- Registration number: 5086986
- Based in: Leeds